When we started in the industry many years ago, genetic testing for animals was simply not affordable with the cost for a single test being more than $100. Through innovation and technological advancements, we were able to reduce the everyday price to $40 and even less through periodic sales. It came to our attention that customers had to wait for a sale to get our best price, which meant potentially delaying important breeding and healthcare decisions. To support our mission of making genetic testing fast and affordable, we decided to start offering our best price every day so customers wouldn’t have to wait to make their purchase. We launched our newest innovation of breed-specific customizable panels which allowed us to reduce our everyday price for an individual test to $29.90. Even though this is now the lowest price for an individual test in the industry, we wanted to provide additional ways for customers to save to continue to make genetic testing as accessible as possible.
One way we continue to make genetic testing even more affordable is through breed-specific customizable panel pricing that reduces the cost of each additional test you add to your panel. We believe it is important that you only pay for the testing you need and avoid wasting money on tests that don’t apply to your breed and don’t provide any additional value for breeding and healthcare decisions. To welcome new customers to the GenSol testing experience, we offer a 10 percent discount on your first order with no limit on the size of your order. We believe once you try our services and experience the GenSol difference, you will wonder why you tested with any other testing service.
We believe it is also important to continue to support our existing customers and that’s why we offer a number of promotions to help reduce your genetic testing costs. We offer a “Refer a Friend” discount which means if you refer someone to GenSol and they make a purchase, not only does the person you referred get $25 off their first order of $50 or more but you get $25 off your next order of $50 or more, too. We also offer a Loyalty Points program where you earn points for every purchase you make and every time you reach 500 points you automatically get $50 off your next order. For both new and existing customers, we also offer free first-class shipping or discounted upgraded shipping (Priority and Priority Express) for orders over $75.
We also have a Partner Program that provides discounts and benefits for breed clubs and their members. Breed club members can get 20 percent off their first order with GenSol and the breed club can request complimentary breed-specific panels to give away at shows or events. Breed clubs are a great resource for breeders and we want to provide support to help clubs welcome new members as well as support their existing members.
As the years have gone by, we have continued to see how important it is to make genetic testing as affordable as possible to make it accessible to all. We never want a breeding or healthcare decision to be limited based on the cost of testing. We want genetic information to be available as a great tool to assist in making these important decisions. Thank you for supporting us over the years and we look forward to working together to improve pet health.