PETMD
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By Jennifer Coates, DVM
If you don’t know what is going on, watching a pet reverse sneeze can be a terrifying experience. To identify when reverse sneezing is normal (and more importantly, when it is not), pet parents need to know exactly what reverse sneezes are, what causes them, and how and when they should be treated.
Identifying a Reverse Sneeze
Reverse sneezing is very common in dogs, less so in cats. When pets reverse sneeze, they typically stand, extend their head and neck, pull back their lips, and inhale repeatedly and forcefully through their nose. A distinctive, loud “snorking” sound is heard each time they inhale. Generally, a pet will reverse sneeze a few times in a row, and the entire episode will be over within 10 to 15 seconds or so.
This video does a good job of showing what reverse sneezing looks and sounds like.
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http://www.petmd.com/dog/general-health/reverse-sneezing-dogs-it-normal?icn=HP-HEALTH&icl=Reverse%20Sneezing%20in%20Dogs:%20Is%20It%20Normal?